Celus website preview
manufacturing Munich 3 sources
Own this company? Claim the page to unlock editing and verified-owner badge.

Celus is a deep-tech software company that revolutionizes electronics engineering by using AI-driven automation to optimize and simplify the circuit design process.

Classification

Munich DE manufacturing saas b2b ai EngineeringAutomationElectronicsProduct DevelopmentDesign

Profile

Founded
2011
Tech stack
AI, Design Platform

Funding

Funding details not yet available.

Business model
💡 Value Proposition

AI-driven automation for electronics engineering that empowers engineers to design faster and more efficiently by simplifying complex circuit design processes.

👥 Customer Segments

Electronics engineers and deep-tech software companies in the DACH region seeking to optimize development workflows.

💰 Revenue Model

Subscription Fees - Tiered SaaS pricing (Free, Professional $49/mo, Enterprise custom) · Transaction Fees - Percentage on component orders routed through the platform (via partner distributors) · Premium Add-Ons - DFM Scorecard, advanced analytics, API usage quotas

📡 Channels

Direct SaaS Portal - Web-app (app.celus.io) with free trial → paid subscription · Partner Marketplaces - Integrated listings inside Siemens EDA suite, NextPCB ordering flow, and Renesas component libraries · API / SDK - Allow OEMs and third-party platforms to embed Celus design functions (e.g., via RESTful endpoints)

🤝 Key Partnerships

Component Manufacturers - Renesas, AGS Devices, Blues (IoT modules) - supply data for CUBOs and co-marketing · PCB Fabricators - NextPCB - end-to-end order fulfillment · EDA Vendors - Siemens - integration into existing design suites, expanding reach to enterprise users

⚖️ Cost Structure

R&D & AI Model Ops - Salaries for data scientists, engineers, and cloud compute (largest cost) · Cloud Hosting & Storage - Pay-as-you-go compute for design generation and data lake for CUBOs · Partner Revenue Sharing - Transaction fees paid to distributors/PCB fabs

🏗️ Key Resources

The CELUS Design Platform, advanced AI capabilities, and engineering expertise based in Munich, Germany.

⚙️ Key Activities

Developing and optimizing the CELUS Design Platform through AI and automation to transform circuit design.

💬 Customer Relationships

Self-Service & Community - Free tier, knowledge base, tutorial videos, active Discord/Slack community for peer support · Dedicated Success Managers - For Professional & Enterprise tiers; quarterly health checks, design reviews, and roadmap alignment · Co-Innovation Programs - Joint development with component manufacturers (e.g., Renesas) to create

Strategic analysis
🏁 Competitive landscape

Competes within the deep-tech electronics design software space, differentiating itself through AI-driven automation and process optimization.

🎯 Market pains

Complex circuit design processes and inefficient development cycles that hinder speed and innovation for electronics engineers.

💎 Improvement suggestions
  • Monetize the CUBO Knowledge Base - Offer “Premium CUBO Packs” (e.g., automotive-grade, medical-grade) as a subscription add-on, targeting
♟️ Strategic implications

Validate Pricing Tiers - Run A/B tests on the Professional tier (e.g., $49 vs $79) using existing free-tier users · Pilot Compliance Module - Partner with a medical-device OEM for a 3-month pilot; capture case-study data for marketing · Scale Partner Ecosystem - Formalize a “Celus Partner Program” with tiered benefits (co-branding, revenue share, t

Team

Team details not yet available.

Investors

No investors recorded yet.

Sources & references

Web verified · 3 sources
Enriched 18 Jun 2026