Clue website preview
growth medtech Cologne 3 sources
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Clue is a women-led period and cycle tracking app that provides science-based insights, predictions, and personalized menstrual health monitoring for iOS and Android.

Classification

Cologne DE growth medtech subscription b2c mobile Menstrual HealthCycle TrackingReproductive HealthWomen'S HealthData Insights

Profile

Founded
2012
Headcount
200+
Tech stack
iOS and Android
Revenue range
€10-50M

Funding

Funding details not yet available.

Business model
💡 Value Proposition

Women-led period and cycle tracking app providing science-based insights and personalized predictions for menstrual health management.

👥 Customer Segments

General consumers seeking menstrual health tracking and fact-checked reproductive health information.

💰 Revenue Model

Freemium subscription model via Clue Plus, offering advanced analytics and personalized insights.

📡 Channels

Direct-to-consumer mobile application distribution on iOS and Android platforms.

🤝 Key Partnerships

medical universities, medical associations, and institutional library partners

⚖️ Cost Structure

Product development, content creation for the health encyclopedia, and platform maintenance.

🏗️ Key Resources

Proprietary tracking algorithm, Clue Encyclopedia content, and a women-led development team.

⚙️ Key Activities

Developing the cycle tracking app, maintaining fact-checked health resources, and updating the Clue Encyclopedia.

💬 Customer Relationships

Self-serve app usage with trusted content resources for education and engagement.

Strategic analysis
🏁 Competitive landscape

Operates in the femtech space as a trusted, women-led resource differentiating through scientific accuracy and inclusivity.

🎯 Market pains

Lack of reliable, science-based menstrual insights and access to fact-checked reproductive health information.

💎 Improvement suggestions
  • Introduce Tiered Enterprise Packages
♟️ Strategic implications
  • What is the current split between free and paying users? (Helps quantify upsell potential.)
🛡️ Credibility notes
  • The analysis draws from the company’s official site, recent press coverage, and the Wikipedia entry that cites over 15 million users across 180 countries, confirming a sizable, global user base.
  • Financial and partnership data (Molten Ventures portfolio, academic collaborations) are corroborated by multiple independent sources, reinforcing the reliability of the revenue‑stream and key‑resource assessments.
Team
Co-founder and CEO
Investors

No investors recorded yet.

Sources & references

Web verified · 3 sources
Enriched 18 Jun 2026