Formo
Formo provides analytics and attribution tools for decentralized finance (DeFi) applications, simplifying data insights for onchain apps to help teams focus on growth.
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Simplifies analytics and attribution for DeFi onchain apps, enabling teams to focus on growth.
Developers and founders building decentralized finance (DeFi) applications.
Freemium → Tiered subscription - free tier (limited events & dashboards) → Professional (usage-based pricing) → Enterprise (flat-fee + custo · Add-on services - premium integrations (e.g., advanced fraud detection, AI-driven insights), consulting hours, and white-label branding · Marketplace commissions - potential future revenue from third-party f
Direct website self-service sign-up - free tier and instant SDK download · Developer community & open-source repos - GitHub (getformo) showcases SDKs, examples, and encourages contributions · Content marketing & thought leadership - blog posts (“Top Web3 Analytics Platforms”), webinars (HandyCon 2025), and dev-focused articles (de
Blockchain node providers - Alchemy, Infura, QuickNode for reliable on-chain data feeds · Identity & verification services - World ID, Civic for KYC-compatible token gating · Automation platforms - Zapier, Make.com to push analytics events into CRMs, email tools, or data warehouses
R&D, fermentation production scaling, supply chain for koji protein, regulatory compliance
Proprietary analytics and attribution technology for onchain data.
Developing and maintaining analytics tools for decentralized finance applications.
Self-service onboarding - guided tutorials, template forms, and instant dashboards for free-tier users · Dedicated success managers for Enterprise - quarterly business reviews, custom attribution models, and SLA-backed support · Community-driven support - GitHub issues, Discord channels, and regular “Ask Me Anything” sessions with founder Yos Riady
Competes in the DeFi analytics space by simplifying attribution for onchain apps.
Complexity of onchain analytics and attribution for DeFi applications.
- Advanced Form Capabilities - Add conditional branching, multi-step surveys, and A/B testing to meet enterprise marketers’ expectations an
- Product Roadmap Alignment - Prioritize advanced form features and AI insight modules in the next 6-month sprint
Founder pedigree - Yos Riady is an ex-Chainlink Labs engineer, lending deep technical credibility in blockchain data handling. [1] · Adoption by crypto startups - Multiple DeFi and NFT projects cite Formo as the “missing analytics layer” for growth, with testimonials from · Recognition at industry events - Featured speaker at HandyCon 2025 and hig
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