ubitricity website preview
growth mobility Berlin 3 sources
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ubitricity installs public electric vehicle charge points, specifically by integrating charging infrastructure into existing street lighting such as lampposts.

Classification

Berlin DE growth mobility hardware b2b iot EnergyCleantech

Profile

Founded
2013
Headcount
100-250
Tech stack
IoT, billing, analytics, grid-integration, AI-driven load-balancing, V2G

Funding

Funding details not yet available.

Business model
💡 Value Proposition

Turns street lampposts into public EV charge points, leveraging existing power infrastructure to accelerate urban charging deployment.

👥 Customer Segments

Municipalities, utility companies, and private operators seeking rapid, low-cost public EV charging infrastructure expansion.

💰 Revenue Model

Hardware sales/leases - upfront fees or recurring lease payments for lamppost units · Charging session fees - kWh-based pricing (dynamic tariffs, time-of-use) · Service contracts - annual maintenance, software licensing, and grid-balancing services

📡 Channels

Direct sales & account management - dedicated teams engage municipalities, utilities, and large property owners · Public-sector tenders & procurement portals - respond to EU/UK funding calls for sustainable mobility · Shell’s B2B sales network - cross-sell to existing Shell Energy customers

🤝 Key Partnerships

FM Conway SureCharge Network and Shell Recharge for network integration and distribution.

⚖️ Cost Structure

hardware manufacturing, installation logistics, network maintenance

🏗️ Key Resources

Proprietary smart charging technology enabling load management on lampposts and a rapidly expanding public charging network.

⚙️ Key Activities

Installing and managing public EV charge points, specifically converting street furniture like lampposts into charging stations.

💬 Customer Relationships

Long-term partnership contracts (3-10 yr) with municipalities, including service-level agreements for uptime and maintenance · Subscription-based “Charging as a Service” for commercial sites (hardware lease + operation) · Community support via app & hotline - real-time fault reporting and remote diagnostics

Strategic analysis
🏁 Competitive landscape

Competes with major charging networks like Shell Recharge by offering a unique hardware-agnostic, infrastructure-light deployment model.

🎯 Market pains

Limited urban space for charging stations and the high cost/complexity of installing new dedicated power infrastructure.

💎 Improvement suggestions
  • Introduce a Tiered Subscription for End-Users - Offer monthly “unlimited” or “pay-as-you-go” plans bundled with loyalty perks (e.g., disc
♟️ Strategic implications

Scaling to 50 k devices by 2025 will require a leaner CAPEX model; shifting to lease-plus-service contracts can spread costs over the asset’ · Regulatory trends (EU’s “Fit for 55” and UK’s “Road to Zero”) favor public-charging expansion, positioning ubitricity to capture public-fund · Shell’s decarbonisation agenda may push ubitricity toward renewa

Team
Investors

No investors recorded yet.

Sources & references

Web verified · 3 sources
Enriched 18 Jun 2026