Alphalauf

Alphalauf website preview
ecommerce Graz, AT 4 sources
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Alphalauf is a mindful running organization offering coaching certifications and training programs, positioning itself as a global leader in the mindful running space.

Classification

Graz AT ecommerce services b2c HealthFitnessMental Health

Profile

Headcount
10-50

Funding

Funding details not yet available.

Business model
💡 Value Proposition

World's leading mindful running program combining physical training with psychological resilience, founded by military and theological experts.

👥 Customer Segments

Individuals seeking holistic health and stress management, and organizations looking for certified coaching services.

💰 Revenue Model

Charges for comprehensive 'Dipl. Alphalauf Coach' training programs, currently listed at €0.00 for the 2026 cohort.

📡 Channels

Direct sales of certification courses in Graz and surrounding regions, with individual scheduling options.

🤝 Key Partnerships

Founded by Dr. Johannes Huber and Oberst i. R. Eligius Adam, leveraging their backgrounds in theology, military, and ultramarathons.

⚖️ Cost Structure

Costs associated with delivering multi-day, full-day training courses and maintaining quality standards in theory and practice.

🏗️ Key Resources

Proprietary 'Mindful Running' methodology, expert faculty (Huber, Adam), and brand authority as the global number one in the niche.

⚙️ Key Activities

Developing and delivering high-quality coach certification curricula, managing instructor training, and promoting the brand.

💬 Customer Relationships

High-touch, instructor-led certification process focused on quality assurance and personal development.

Strategic analysis
🏁 Competitive landscape

Dominates the 'Mindful Running' niche as the global number one, differentiating through unique military and theological foundations.

🎯 Market pains

Addresses the need for structured, high-quality mental and physical resilience training often lacking in standard running coaching.

💎 Improvement suggestions
  • Launch a dedicated mobile app - Offer guided runs, real-time bio-feedback (heart-rate, alpha-wave audio), and a subscription tier. This c
🛡️ Credibility notes
  • Certified coach network - The website lists diplomierte Alphalauf-Coaches and a formal certification program, confirming professional sta
Team
Founder
Investors

No investors recorded yet.

Sources & references

Web verified · 4 sources
Enriched 19 Jun 2026