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XMReality website preview
defense Linkoping $1.35M raised 4 sources
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XMReality provides AR-based field applications for visual guidance and remote support, originally developed to assist bomb disposal experts.

Classification

Linkoping defense saas b2b ar_vr acquired

Profile

Founded
2007
Headcount
10
Tech stack
AR-based field application

Funding

Total raised
$1.35M

Signals

Competitors xRealityLabs
Business model
💡 Value Proposition

AR-based visual guidance and remote support enabling field experts to work smarter and assist customers faster.

👥 Customer Segments

Field service and industrial companies requiring remote expert assistance, showcased at industry events like Nordbygg.

📡 Channels

Direct sales and industry trade shows, such as Nordbygg, to demonstrate remote support capabilities.

🤝 Key Partnerships

Swedish Defence Materiel Administration (FMV) and BAE Systems for initial contract research and development.

⚖️ Cost Structure

R&D for advanced AR technology and sales/marketing efforts at industry exhibitions.

🏗️ Key Resources

Proprietary AR visual guidance platform, IP from Swedish Defense Research Agency (FOI), and founding team expertise.

⚙️ Key Activities

Developing AR field applications, conducting contract research, and showcasing solutions at trade events.

💬 Customer Relationships

Direct engagement through industry booths and discussions on operational efficiency and customer assistance.

Strategic analysis
🏁 Competitive landscape

Faces 123 active competitors including 32 funded and 10 exited; differentiates via specialized AR visual guidance.

🎯 Market pains

Inefficiency in field operations and the need for faster, remote expert assistance to defuse complex situations.

Team
Investors

No investors recorded yet.

Sources & references

Web verified · 4 sources
Enriched 26 Apr 2026